Our relationship with Nike goes back to the early days of LED perimeters. Nike were finding it hard to combine showing the innovative features of their products on perimeter LED without losing the important context that they are a football boot – by zooming in on the details the overall shape was being lost. We developed custom in-house technology for our photography studio so that we can develop a 3D rotating model. This solves the problem while also providing an eye-catching movement that can be used creatively. Nowadays, we’ve seen our idea borrowed by everybody else – but the original is still the best!
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