After the 2015-16 season, the Premier League’s longstanding title sponsorship with Barclays ended. This triggered a full-scale project to revamp the brand, bringing it up to date with a modern digital world and aiming to change perceptions about inclusivity and inspiration. From the beginning, the Premier League chose to work with best-in-class agencies across every category, so OMM are a natural fit to ensure their LED perimeter board branding lives up to the standard.
Working with the branding agency DesignStudio, we adapted the new look with dynamic animation and tailored it for consistency across every Premier League team.
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